Gathering of Personally-Identifying Information
Certain visitors to Calf's websites choose to interact with Calf in ways that require Calf to gather personally identifying information. The amount and type of information that Calf gathers depend on the nature of the interaction.
Like most website operators, Calf collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, the date and time of each visitor request, and some of the cookies that are installed on your device. Additionally, as you browse the site, we collect information about the individual web pages or products you view, what websites or search terms referred you to the site, and how you interact with the site. We refer to this automatically collected information as "Device Information."
Calf's purpose in collecting non-personally identifying information is to understand better how Calf's visitors use its Website. From time to time, Calf may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its Website.
Calf also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged-in users. Calf only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally identifying information as described below.
We collect Device Information using the following technologies:
"Log files" track actions occurring on the site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the site.
To enrich and perfect your online experience, Calf uses "Cookies," similar technologies and services provided by others to display personalized content, appropriate advertising, and store your preferences on your computer.
Those who engage in transactions with Calf – by purchasing Calf's services or products are asked to provide additional information, including the personal and financial information required to process those transactions. When you make a purchase or attempt to purchase through the site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as "Order Information." In each case, Calf collects such information only insofar as it is necessary or appropriate to fulfill the purpose of the visitor's interaction with Calf. Calf does not disclose personally identifying information other than as described below. And visitors can always refuse to provide personally identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.
How Do We Use Your Personal Information?
We use the Order Information that we generally collect to fulfill any orders placed through the site (including processing your payment information, arranging for shipping, and providing you with invoices and order confirmations).
Additionally, we use this Order Information to:
Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally, to improve and optimize our site (for example, by generating analytics about how our customers browse and interact with the site, and to assess the success of our marketing and advertising campaigns).
Sharing Your Personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store. We also use Google Analytics to help us understand how our customers use the site – you can read more about how Google uses your Personal Information here. You can also opt out of Google Analytics here.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful requests for information we receive, or to protect our rights otherwise.
You can set preferences for how Google advertises to you using the Google Ad Preferences page. If you want to, you can opt-out of interest-based advertising entirely by cookie settings or permanently using a browser plugin.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative's ("NAI") educational page. You can opt-out of targeted advertising by:
Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance's opt-out portal.
Links to External Sites
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites, products, or services.
Calf may collect statistics about the behavior of visitors to its Website. Calf may display this information publicly or provide it to others. However, Calf does not disclose your personally-identifying information.
The security of your Personal Information is important to us, but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.
If you are a European resident, you have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
Additionally, if you are a European resident, we note that we are processing your information to fulfill contracts we might have with you (for example, if you make an order through the site) or pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including Canada and the United States.
When you place an order through the site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
COPPA (Children Online Privacy Protection Act)
When it comes to collecting personal information from children under the age of 13 years old, the Children's Online Privacy Protection Act (COPPA) puts parents in control. The Federal Trade Commission, United States' consumer protection agency, enforces the COPPA Rule, which spells out what operators of websites and online services must do to protect children's privacy and safety online. We do not specifically market to children under the age of 13 years old.
Fair information practices
The Fair Information Practices Principles form the backbone of privacy law in the United States. The concepts they include have played a significant role in developing data protection laws around the globe. Understanding the Fair Information Practice Principles and how they should be implemented is critical to comply with the various privacy laws that protect personal information.
To be in line with Fair Information Practices, we will take the following responsive action should a data breach occur:
We will notify you via email within seven business days.
We also agree to the Individual Redress Principle, which requires that individuals have the right to legally pursue enforceable rights against data collectors and processors who fail to adhere to the law. This principle requires that individuals have enforceable rights against data users and that individuals have recourse to courts or government agencies to investigate and prosecute non-compliance by data processors.
The CAN-SPAM Act is a law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have emails stopped from being sent to them, and spells out tough penalties for violations.
We collect your email address to:
Send information, respond to inquiries, and other requests or questions
Process orders and send information and updates about orders.
Send you additional information related to your product and service
Market to our mailing list or continue to send emails to our clients after the original transaction has occurred.
To be following CAN-SPAM, we agree to the following:
Not use false or misleading subjects or email addresses.
Identify the message as an advertisement in some reasonable way.
Include the physical address of our business or site headquarters.
Monitor third-party email marketing services for compliance if one is used.
Honor opt-out/unsubscribe requests quickly.
Allow users to unsubscribe by using the link at the bottom of each email.
Follow the instructions at the bottom of each email.
If you would like to unsubscribe from receiving future emails at any time, you can contact us at firstname.lastname@example.org.
And we will promptly remove you from ALL correspondence.
You can change your personal information by emailing us at email@example.com.